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How to set up Email Sequences

Email sequences are an essential part of any marketing automation strategy, allowing you to nurture leads, onboard clients, or re-engage past customers with targeted messaging over time. With Hypergains.io , you can easily set up automated email sequences to keep your contacts engaged and moving through the sales funnel. Follow these simple steps to set up your first email sequence on Hypergains.io.

Step 1: Access the Email Sequence Builder

From the dashboard, navigate to the left-hand menu and click on “Marketing”.

Select “Emails” and then click on “Campaigns”.

Step 2: Create an email template

Then select “+Create Campaigns,” or "+New"

Select a template or "<blank>” to start from scratch.

Select one of the following options to create your email template.

Step 3: Add email template to sequence

Select "Automation" in the left menu.

Select "+Create Workflow" then choose "Select a Recipe"

Now choose "Recipe - Email Drip Sequence"

Select "Email 1" then choose the email template you created in Step 2

Add a new email template to each step of a basic email sequence, or customize your own triggers for more advanced, dynamic workflows.

Helpful Tips

Start with a Clear Trigger: Choose an appropriate trigger for your sequence, like a new lead signing up for a newsletter or making a purchase. Ensure the trigger is relevant to the customer journey so the emails feel timely and personalized.
Segment Your Audience: Tailor your email sequences by segmenting your audience based on their behaviors, interests, or demographics. This helps deliver more personalized content, leading to higher open and engagement rates.
Space Out Your Emails: Set thoughtful delays between emails. Avoid overwhelming your audience by sending too many emails in a short time. A typical delay is 2-3 days between emails, allowing time for recipients to engage with the content.
Personalize Your Emails: Use dynamic content, such as the recipient’s name, location, or past interactions, to create a more personalized experience. Hypergains.io allows you to insert dynamic tags to keep your messaging relevant.
Monitor and Optimize: After your sequence is live, track the performance of each email using open rates, click-through rates, and conversion metrics. Use A/B testing to optimize subject lines and content, making adjustments for future sequences.

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